Steve Moore

User Experience Design Leader

Steve Moore

Building the future of product design by merging AI innovation with timeless UX principles.

I’m Steve Moore, a User Experience Design Leader with over two decades of experience shaping intuitive, high-impact digital products across e-commerce, healthcare, and enterprise software. I specialize in transforming complex systems into seamless, human-centered experiences through systems thinking, deep UX research, and AI-enhanced design workflows.

My work consistently drives measurable outcomes, strengthens cross-functional alignment, and elevates product quality at scale.

“People ignore design that ignores people.” – Frank Chimero

Revolutionizing Product Design with Vibe Coding

In this video, I walk you through the Avalanche payoff system, a debt payoff feature I designed for a prototype banking app using vibe coding. I explain how vibe coding bridges the gap between concept and execution, allowing designers to create functional prototypes quickly—often within minutes—without needing perfect code. I demonstrate the app's features, including the debt avalanche system and debt consolidation options, and emphasize the importance of integrating these tools into our workflows. My main takeaway is that learning vibe coding will enhance our efficiency and collaboration in product design. I encourage all UX designers to explore these tools and incorporate them into their processes.

Watch video

Vibe coding

AI Is Redefining the Future of UX and Product Design

And Why Designers Who Embrace It Will Lead the Next Decade

The UX profession is evolving faster than most people realize. Over the past few years, as I have integrated AI into my own design practice, I have seen firsthand how these tools are transforming the role of the modern designer. We are entering a new era, one where creativity, strategy, and intelligence converge to create product experiences that were almost impossible to build at this speed even a short time ago.,,

Read full article on Linkedin

AI is upgrading the role of the Product Designer

Case studies

Continuous Improvement Initiative

As a Senior UX Designer at Intel Corporation, I led a continuous improvement initiative to provide design leadership across the company. This project aimed to establish a process for ongoing measurement of the effectiveness of Intel’s external web properties and internal tools, ensuring consistent user experience and usability improvements.

The Challenge
Intel lacked a consistent, scalable process for measuring the effectiveness of UX across its external web properties and internal enterprise tools, making it difficult to prioritize improvements and demonstrate design ROI.

The Approach
Spearheaded a company-wide initiative to establish systematic UX measurement processes. Developed frameworks for ongoing usability assessment, created dashboards for tracking key experience metrics, and built cross-functional alignment around data-driven design decisions.

The Outcome
Established Intel's first unified UX measurement program, enabling consistent usability improvements across digital touchpoints and providing leadership with clear visibility into experience quality and design impact.

24 months

Project length

KP Logo

ADA Documentation Design Library

As the Principal UX/UI Designer at Kaiser Permanente, I led the creation of an ADA documentation design library to address significant ADA defects caused by ineffective communication between UX designers and developers.

The Challenge
Significant ADA accessibility defects were recurring across digital products due to ineffective designer-developer communication and inconsistent accessibility standards during handoff.

The Approach
Led the creation of a comprehensive ADA documentation design library that bridged the gap between design intent and development implementation. Established clear accessibility patterns, annotation standards, and validation workflows that empowered both designers and developers to build compliant experiences from the start.

The Outcome
Dramatically reduced ADA compliance defects across the healthcare platform, improving the experience for millions of members while reducing costly remediation cycles. The library became the organizational standard for accessibility documentation.

8 months

Project length

Projects (Design examples)

Job Blaster Pro

Job Blaster Pro -2026

AI-Powered Resume Optimization

An intelligent resume tool that preserves your carefully crafted layouts while delivering ATS-optimized, job-specific content. Generate tailored resumes in seconds without sacrificing your personal brand.

The Challenge
Job seekers face a frustrating paradox: they need ATS-optimized resumes to pass automated screening, but existing AI tools destroy their carefully crafted layouts and formatting when making changes.

The Approach
Designed and built an AI-powered resume tool that respects layout integrity while enabling hyper-tailored, ATS-optimized content generation. Focused on a frictionless experience that produces professional results in seconds rather than hours.

The Outcome
Created the only AI resume tool that preserves user formatting while delivering ATS-optimized, job-specific content. Users can generate tailored resumes in seconds without sacrificing their personal brand or design preferences.

UXOps

UXOps Studio -2026

Professional UX Operations Platform

A high-performance environment designed to orchestrate your entire UX practice from one unified workspace. Strategy, audits, and artifacts—perfectly synchronized.

KP-image

Kaiser Permanente Global navigation - 2025

I led the redesign of Kaiser Permanente’s global header, streamlining navigation and improving ADA compliance. Engagement with navigation experience has seen a 65% lift compared to the legacy experience.

KP-image

Kaiser Permanente MyChart integration - 2025

As the Senior UX Designer on the Kaiser Permanente and MyChart integration project, I conducted UX reviews, designed the MyChart inner door look and feel, led leadership demos, performed UX research and recommendations, conducted competitive analysis, and provided ADA reviews and recommendations for accessibility.

KP-image

Kaiser Permanente UX process design and training - 2025

At Kaiser Permanente, I lead UX process design, creating user-centered solutions with Figma templates. I also provide comprehensive UX training, empowering teams with advanced Figma techniques for enhanced design efficiency and accessibility.

Harry & David Product page - 2020

Redesigning the user experience for better conversion.

Harry & David Subscriptions - 2018

Designing and implementing the first subscription program for Harry & David.