Transforming complex ideas into scalable digital products using AI-native workflows and modern UX.

I’m Steve Moore, a Product Designer and design leader who thrives in player-coach roles, combining hands-on product design with mentoring, strategy, and cross-functional leadership. With 20+ years of experience creating intuitive, high-impact digital products across SaaS, healthcare, e-commerce, enterprise, and AI-driven platforms, I specialize in transforming complex ideas into modern, production-ready experiences through product strategy, human-centered design, interaction design, AI-powered development, vibe coding, rapid prototyping, and modern engineering workflows. While I enjoy leading teams and influencing product direction, my passion remains deeply rooted in designing exceptional products and staying close to the craft..

My work focuses on delivering measurable business outcomes, aligning cross-functional teams, accelerating product development, and improving product quality at scale.

Available for Building What’s Next.
Designing modern digital products through product strategy, AI-native workflows, rapid prototyping, and hands-on product execution.

Available for Freelance • Contract • Full-Time Opportunities

📧 steve@stevewmoore.com | 📱 (503) 334-7527

Resume Linkedin

Throughout my time working with Steve, I was continuously impressed by his ability to lead, inspire, and communicate with his team. He has a rare gift for articulating his design concepts and ideas to stakeholders in a methodical, data-driven, and straightforward way-and feedback is collected and handled with great interest and care. This skill has enabled him to establish an environment of collaboration, trust, and mutual respect, resulting in consistently high-quality work products.

Matthew Lazear

Sr. UX Designer

Steve is the total package: hard working, enthusiastic and upbeat, dedicated to his craft, and always striving to learn and improve.

Whenever Steve and I worked on a project together, it was like a weight lifted off my shoulders. I knew I could depend on him to deliver his A game every day without fail and that anything we worked on together would come out finely tuned, tested, and designed. Most of all, I knew that we were going to have fun while doing what we loved.

Will Heydt-Minor

Lead UX Researcher at ADP

I'm so grateful I had the chance to work with Steve. He's a true inspiration in the way that he works. He is extremely thorough, reliable, and organized, and someone to turn to for best practices for anything UX related. He is a leader in his craft, as he is always exploring new tools and technologies to learn and share how to execute in smarter ways. His breadth and depth of knowledge in the UX space is aspirational, which makes him indispensable to any design team.

Rebecca Weimer

UX Designer

Revolutionizing Product Design with Vibe Coding

In this video, I walk you through the Avalanche payoff system, a debt payoff feature I designed for a prototype banking app using vibe coding. I explain how vibe coding bridges the gap between concept and execution, allowing designers to create functional prototypes quickly—often within minutes—without needing perfect code. I demonstrate the app's features, including the debt avalanche system and debt consolidation options, and emphasize the importance of integrating these tools into our workflows. My main takeaway is that learning vibe coding will enhance our efficiency and collaboration in product design. I encourage all UX designers to explore these tools and incorporate them into their processes....

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Continuous Improvement Initiative

As a Senior UX Designer at Intel Corporation, I led a continuous improvement initiative to provide design leadership across the company. This project aimed to establish a process for ongoing measurement of the effectiveness of Intel’s external web properties and internal tools, ensuring consistent user experience and usability improvements.

The Challenge
Intel lacked a consistent, scalable process for measuring the effectiveness of UX across its external web properties and internal enterprise tools, making it difficult to prioritize improvements and demonstrate design ROI.

The Approach
Spearheaded a company-wide initiative to establish systematic UX measurement processes. Developed frameworks for ongoing usability assessment, created dashboards for tracking key experience metrics, and built cross-functional alignment around data-driven design decisions.

The Outcome
Established Intel's first unified UX measurement program, enabling consistent usability improvements across digital touchpoints and providing leadership with clear visibility into experience quality and design impact.

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24 months

Project length

Kaiser Permanente ADA Documentation Design Library

As the Principal UX/UI Designer at Kaiser Permanente, I led the creation of an ADA documentation design library to address significant ADA defects caused by ineffective communication between UX designers and developers.

The Challenge
Significant ADA accessibility defects were recurring across digital products due to ineffective designer-developer communication and inconsistent accessibility standards during handoff.

The Approach
Led the creation of a comprehensive ADA documentation design library that bridged the gap between design intent and development implementation. Established clear accessibility patterns, annotation standards, and validation workflows that empowered both designers and developers to build compliant experiences from the start.

The Outcome
Dramatically reduced ADA compliance defects across the healthcare platform, improving the experience for millions of members while reducing costly remediation cycles. The library became the organizational standard for accessibility documentation.

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8 months

Project length

Kaiser Permanente Global Navigation system

As the Principal Product Designer at Kaiser Permanente, I led the design strategy for the authenticated global navigation system, creating a scalable experience that helped members access high-value healthcare tasks across a complex, regionalized digital ecosystem.

The Challenge
Authenticated KP.org had grown into a complex environment with more than 90 features spread across pages, product areas, and regional variations. Members often had to rely on memory, search, or multiple clicks to find critical tasks related to care, appointments, pharmacy, billing, benefits, messages, and health records.

The Approach
Led the UX strategy and design of a unified global navigation model for authenticated members. The work included research synthesis, tree testing, design workshops, usability testing, interviews, comparative analysis, and A/B testing to validate the structure. I helped organize high-value tasks into clear categories and submenus while accounting for regional differences, proxy access, profile-based needs, accessibility requirements, and future MyChart Evolution integration.

The Outcome
Launched a more scalable, consistent, and task-oriented navigation system that improved access to core healthcare actions across KP.org. The new experience increased global navigation engagement by 65 percent, improved task completion by 4 basis points, and created a flexible foundation for future authenticated capabilities across web and mobile experiences.

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20 months

Project length

Harry & David Subscription program

As Senior Interaction Designer at Harry & David, I led the UX design for the company’s subscription program, helping define a scalable customer experience for recurring gifting within a high-volume, seasonal e-commerce environment. The work required close partnership with product, merchandising, engineering, and business stakeholders to create a launch-ready experience that could drive near-term revenue while supporting future subscription growth.

The Challenge
Harry & David needed a more scalable way to introduce and support a subscription-based gifting experience within a complex e-commerce ecosystem that included multiple brands, seasonal merchandising, promotional cycles, and high customer expectations around gifting, delivery timing, and product quality. The experience needed to make subscription value clear, reduce friction in the purchase path, and support both near-term launch goals and future program growth.

The Approach
Led the UX design of the Harry & David subscription program experience, partnering closely with product, merchandising, engineering, and business stakeholders to define the customer journey, interaction model, and purchase flow. The work included mapping key subscription use cases, clarifying product selection and delivery expectations, designing account and checkout touchpoints, and creating a phased approach that could launch quickly while supporting future enhancements. I helped shape the initial experience around customer confidence, ease of use, repeat gifting behavior, and operational scalability across the broader Harry & David digital platform.

The Outcome
Launched the initial subscription experience with a clear, conversion-focused path that helped customers understand, purchase, and manage recurring gifting options. The first release generated approximately $330,000 in revenue within the first three months and established a strong foundation for continued subscription growth. A Phase 2 approach was fully planned and on target, expanding the program strategy with additional experience improvements, broader customer use cases, and future optimization opportunities.

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2 months

Project length

Dexcom Companion App & Watch Prototype

As the UX Design Lead for a connected health proof-of-concept, I conceived, designed, and built fully interactive iOS and Apple Watch prototypes demonstrating a next-generation glucose monitoring experience. Leveraging expertise in interaction design, Human-Computer Interaction (HCI), native iOS design patterns, Apple Human Interface Guidelines, visual design, and advanced AI-assisted development, I created a high-fidelity experience that showcased seamless device connectivity, health data visualization, and intuitive user workflows. The project served as a design and feasibility study, demonstrating how modern AI-enabled workflows can rapidly transform product concepts into polished, functional prototypes.

Disclaimer: This is an independent proof-of-concept created as a personal design exploration. It was not commissioned, requested, reviewed, or endorsed by Dexcom. No proprietary information, confidential materials, or NDA-protected content were used in the creation of this project.

Role: UX Design Lead | Product Design | Interaction Design | AI-Assisted Prototyping

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Steve Moore

Product Designer | AI Product Builder

Transforming complex ideas into scalable digital products using AI-native workflows and modern UX.

Articles & video

Revolutionizing Product Design with Vibe Coding

AI Is Redefining the Future of UX and Product Design

Case studies

Continuous Improvement Initiative

24 months

Kaiser Permanente ADA Documentation Design Library

8 months

Kaiser Permanente Global Navigation system

20 months

Harry & David Subscription program

2 months

Passion projects (In development)

Job Blaster Pro

UXOps Studio

Design work

Dexcom Companion App & Watch Prototype

Kaiser Permanente Global navigation - 2025

Kaiser Permanente MyChart integration - 2025

Kaiser Permanente UX process design and training - 2025

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