Research to Understand

I rely on my business and consumer marketing acumen to take in market research, define business goals, and learn about the brand, the product and the stakeholders.

  • Content Audits
  • Competetive Analyses
  • Heuristic Evaluations
  • Stakeholder Interviews


Listen to Learn

I structure interviews to elicit storytelling, and I document users' thoughts, feelings and actions when conducting contextual inquiries and user testing.

  • Questionnaires
  • User Interviews
  • Usability Evaluation
  • User Stories


Synthesize to Define

Pulling together what I've learned, I model representative experiences, tasks and mindsets to articulate the users' goals, and define and frame the problem.

  • Personas
  • Empathy Maps
  • Mind Maps
  • Experience Maps
  • User Needs Analysis
  • User Journeys


Generate Concepts

Collaboration is essential to any ideation process, whether through team brainstorming or engaging in participatory design with stakeholders and customers.

  • Structured Brainstorming
  • Ideation Workshops
  • Concept Organization
  • Problem Framing
  • Sketching Storyboards


Visualize the Interaction

Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.

  • Use Cases
  • Wireframes
  • User Flow Diagrams
  • Site Maps


Communicate the Idea

I take concepts from sketches and wireframes into visual/tangible MVPs and develop low, medium and high fidelity prototypes at multiple stages to get perspective and test with users.

  • Rapid Prototyping
  • Paper Prototypes
  • HTML Prototypes
  • Visual Mockups


Test the Prototype

Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.

  • Usability Testing
  • Card Sorting
  • A/B Testing
  • Guerilla Testing


Refine and Repeat

The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.

Steve Moore logo

Medford Oregon, USA


Phone: +1 (503) 334-7527