Principal Product Design Leader

I’m Steve Moore, a Principal Product Design Leader with over two decades of experience guiding teams to create digital products that make complex systems feel simple. My work spans e-commerce, enterprise software, and healthcare, with a focus on building scalable, accessible, and data-informed design solutions that empower both users and organizations.

“Designing clarity from complexity through leadership that inspires innovation and trust.”

“People ignore design that ignores people.” – Frank Chimero

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Throughout my time working with Steve, I was continuously impressed by his ability to lead, inspire, and communicate with his team. He has a rare gift for articulating his design concepts and ideas to stakeholders in a methodical, data-driven, and straightforward way-and feedback is collected and handled with great interest and care. This skill has enabled him to establish an environment of collaboration, trust, and mutual respect, resulting in consistently high-quality work products.

Matthew Lazear

Sr. UX Designer

Steve is the total package: hard working, enthusiastic and upbeat, dedicated to his craft, and always striving to learn and improve.

Whenever Steve and I worked on a project together, it was like a weight lifted off my shoulders. I knew I could depend on him to deliver his A game every day without fail and that anything we worked on together would come out finely tuned, tested, and designed. Most of all, I knew that we were going to have fun while doing what we loved.

Will Heydt-Minor

Lead UX Researcher at ADP

I'm so grateful I had the chance to work with Steve. He's a true inspiration in the way that he works. He is extremely thorough, reliable, and organized, and someone to turn to for best practices for anything UX related. He is a leader in his craft, as he is always exploring new tools and technologies to learn and share how to execute in smarter ways. His breadth and depth of knowledge in the UX space is aspirational, which makes him indispensable to any design team.

Rebecca Weimer

UX Designer

Revolutionizing Product Design with Vibe Coding

In this video, I walk you through the Avalanche payoff system, a debt payoff feature I designed for a prototype banking app using vibe coding. I explain how vibe coding bridges the gap between concept and execution, allowing designers to create functional prototypes quickly—often within minutes—without needing perfect code. I demonstrate the app's features, including the debt avalanche system and debt consolidation options, and emphasize the importance of integrating these tools into our workflows. My main takeaway is that learning vibe coding will enhance our efficiency and collaboration in product design. I encourage all UX designers to explore these tools and incorporate them into their processes.

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AI Is Redefining the Future of UX and Product Design

And Why Designers Who Embrace It Will Lead the Next Decade

The UX profession is evolving faster than most people realize. Over the past few years, as I have integrated AI into my own design practice, I have seen firsthand how these tools are transforming the role of the modern designer. We are entering a new era, one where creativity, strategy, and intelligence converge to create product experiences that were almost impossible to build at this speed even a short time ago.,,

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AI is upgrading the role of the Product Designer

Continuous Improvement Initiative

As a Senior UX Designer at Intel Corporation, I led a continuous improvement initiative to provide design leadership across the company. This project aimed to establish a process for ongoing measurement of the effectiveness of Intel’s external web properties and internal tools, ensuring consistent user experience and usability improvements.

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24 months

Project length

ADA Documentation Design Library

As the Principal UX/UI Designer at Kaiser Permanente, I led the creation of an ADA documentation design library to address significant ADA defects caused by ineffective communication between UX designers and developers.

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8 months

Project length

Kaiser Permanente MyChart integration

As the Senior UX Designer on the Kaiser Permanente and MyChart integration project, I conducted UX reviews, designed the MyChart inner door look and feel, led leadership demos, performed UX research and recommendations, conducted competitive analysis, and provided ADA reviews and recommendations for accessibility.

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Principal Product Design Leader

Testimonials

Revolutionizing Product Design with Vibe Coding

AI Is Redefining the Future of UX and Product Design

Case studies

Continuous Improvement Initiative

24 months

ADA Documentation Design Library

8 months

Projects (Design examples)

Kaiser Permanente Global navigation

Kaiser Permanente MyChart integration

Kaiser Permanente UX process design and training

Identity management

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